In much of my research I have examined the general idea that adherence to traditional gender roles fuels certain societal problems including sexual violence against women and women's body image dissatisfaction. I have recently developed an interest in exploring what the technique of content analysis might tell us about gendered messages in the popular culture. The analyses we and others have conducted have revealed gender stereotyped, sexist portrayals. This work has led to an interest in getting the message out to more members of the general public about the content and possible consequences of these messages. With New Directions grant funds I propose to continue to develop my ability to speak and write about this new body of research in a more general way that will reach a wider audience than peer psychologists. I want to increase my ability to "popularize" research findings. I seek the opportunities to discuss this research with others in a general way, and put myself in league with other researchers who have popularized their research findings, by attending two conferences this year. I expect that the conversations and relationships that develop at these conferences and my continued research will lead me to be in a position to begin work on a non-fiction book for a general audience. To broaden my experience of writing non-fiction I propose to attend Sarah Lawrence's Summer Writing Seminar for Adults to take place June 19-24, 2012. Finally, I am requesting funds for four weeks of summer work.